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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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Want to train your brain to learn and remember more? Put your mobile device down and pick up a pen. READ MORE >> |
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“The beginning” in my title is with your sales, print and design staff. Make sure that your sales, print and design staff are aware of the USPS specifications as they relate to postage rates and design. Also, they should know the correct paper stock to achieve automation rates and accommodate inkjet addressing READ MORE >> |
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Marketing can seem as high-tech as the latest mobile devices, but some old school mediums still work wonders. Case in point: labels. Find out how you and your customers can use them wisely… READ MORE >> |
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Imagine that I have two envelopes in front of you. One is plain white and about as attractive as cold mashed potatoes. The other is a neon lime that glows like a highlighter. Which would you pick? READ MORE >> |
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I enjoy a good vodka martini on occasion. Someone asked me if I ever tried a Fleischman's martini. I said “I have—it’s not bad if you like turpentine!” This post isn’t about making a good martini, so stay with me… READ MORE >> |
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If the above headline led you to read here, keep reading this blog. Because it’s dedicated to simple design and copy tips that will keep your direct mail in the save rather than recycle pile. READ MORE >> |
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No, you didn’t read this blog title incorrectly. It’s true that the 2017 USPS promotions are an easy way to showcase the results-yielding potential of combining digital with print communications. Each year since the USPS promotions started in 2011, they’ve upped the ante with more options and ideas that deliver significant savings. READ MORE >> |
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You may have heard about the frivolous $85 rocks for sale this season at Nordstrom’s. But for one doctor at Children’s Hospital of Wisconsin, this rock has a solid cause. READ MORE >> |
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In the spirit of the holiday season, let’s focus on elusive events that are proven in some shape or form every day: miracles. READ MORE >> |
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Why does Jerry Wick prefer 9 x 12 booklet/catalog envelopes? Let him count the ways. READ MORE >> |