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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
Imagine that I have two envelopes in front of you. One is plain white and about as attractive as cold mashed potatoes. The other is a neon lime that glows like a highlighter. Which would you pick?
If you were like the 85% of us, you’d say neon lime. That’s because color and conversion rate research shows that color accounts for 85% of the reason why consumers purchase a specific product.
The color principle is a powerful one in direct marketing. It’s often the difference between an envelope being opened and considered versus untouched and recycled. How can you and your customers yield better results from your mailing efforts? Add color. Consider colored envelopes, or adding color through images, logos, labels and messaging on your outer envelope. To prove that color works harder to get results, mail correspondence in a plain white envelope to your customers/prospects. Now change it up and mail that same message in a full-color or color-printed version. Compare the response rates—you’ll be glad you did.
Why does color matter? There’s a psychology behind it. A marketing study found that color influences moods and feelings, which impact a consumer’s attitude towards certain products. For example, marketers can use colors to increase or decrease appetite, enhance mood, calm down customers, and even make wait times seem shorter.
Adding color to envelopes is easier than you think. Runs can be printed digitally with knock-your-socks-off color quality on our Digi-Clear® and Digi-M™ products. In fact, you have 59 Digi-Clear choices in several sizes and formats to flawlessly meet your digital printing needs. Or try Digi-M products for eye- popping ink jet color on your envelopes. All are ready to ship immediately—learn more and get your complimentary samples here.
You can also add bold color with our Starburst® envelopes. We’ve recently upgraded this line with TWO fresh-picked Green and Lime Starburst color options - coming soon, see our upcoming Inside the Envelope & Label Newsletter mailing soon for more details.
Got a color success story to share? Share it now.
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Renee M. Berger was the Marketing Manager at Western States. As an integral part of the management team, she worked with a large number of customers and prospects, as well as inside and outside sales. In addition to her work, Renee expands her creative outlets with pro-bono work for nonprofit organizations, marketing, social media coaching, painting, illustration, and photography. |