Marketing can seem as high-tech as the latest mobile devices, but some old school mediums still work wonders. Case in point: labels.
 

From its humble bumper sticker beginnings, labels today can be used for so much more than candidates and cheeky sayings. They’re actually a low-cost marketing option that yields high-impact results. Here are a few ways you and your customers can use them wisely:

• A sales statement. Labels are an ideal medium for a call-to-action or special offers like “buy 1 get 1 free” or “get 30% more free.”
• An added Front & Back platform. Though it may already be on product packaging, adding a label that highlights a product’s features and benefits makes it more noticeable and marketable. An eye-catching fold out instruction label garners attention on a store shelf, or through a URL that magnifies online product information. Have you seen the new FDA guidelines for nutrition labels with a compliance date of July 2018? Stay tuned for the upcoming Positively Labels Newsletter for more information, coming in the mail soon.
• Shelf Talker. Grab the customer’s attention with shelf talker labels that stick off the shelf. These labels can be laser imprinted with product or price information or provides the ability to hand print directly on the label.
• Brand builder. Labels are a simple, effective method of boosting brand awareness. Think of these sticky logo-bearers as mini billboards you can affix virtually anywhere you want your brand to be. Even stores that pass them out to their pre-school aged shoppers at the register are building visibility.
• Event freebies. Admit it—we all like getting free stuff. That’s why labels are ideal giveaways at special events or tradeshows to create a buzz about your product or brand. How about holiday giveaway items to attach to envelopes and packages, maybe a dental giveaway instead of a sweet treat? And if well designed, many recipients will keep it and think about where they could stick it and how to use it.
• A marketing campaign complement. Labels are great tools for increasing direct mail open rates. They can also relay valuable information via QR codes, Augmented Reality, Near-Field Communication, etc. that drives recipients to an online marketing medium. Wrapped around an envelope or on the back flap gives an elegant impression and also helps to get your envelopes opened first.
• Stand-alone success. The right promotional labels can have enough impact to become moneymaking products themselves. So much of marketing is about relationships. Do you apply labels to your products as a reminder for reordering? When you communicate and share value with your customers through a label that meets their personal needs and preferences, you’ve built a bond that sticks (no pun intended).

Ready to create marketing labels for you or your customers? Our comprehensive Label Resource Guide has all you need to get started, or call us at 800-558-0514 for more info.