If the above headline led you to read here, keep reading this blog. Because it’s dedicated to simple design and copy tips that will keep your direct mail in the save rather than recycle pile.

• Be specific and relevant: Our headline exemplifies this point. Generic messages like “save money” don’t compel a recipient enough to act. But when you tell them exactly what’s in it for them: sha-zam! They’ll want to take action. 
• Avoid product & service blah blah blahs: In other words, don’t try to cover all your product and service bases in direct mail. This medium is for being focused and effective. Your audience wants to know what you’re offering and why they should buy/donate/act now. For instance: if you’re having a year-end sale, what are your percent discounts or purchase offers? Or, your new product will save me $100/month? Tell me more!
• Show me the numbers: Using actual numbers in your copy is most effective. It quantifies your messaging and is easier to read and comprehend at a glance. Don’t believe me? What captures your eye more: five thousand or 5,000?
• Explain your images: Using photos without a caption doesn’t give your audience anything concrete; they want to know what they’re looking at and what’s in it for them. If you show an image of your product, convey a benefit it offers in your caption.
• Easy on R/O: Reversed out type is a powerful compelling graphic technique, but it should be used sparingly. Too much is difficult to read, especially if the font size or weight is too skimpy.
• Activate your envelope: Your envelope makes a powerful first impression in direct mail, but it can do even more when you add color, messaging and interactive elements. Consider printing images on the outer envelope with a personalized message. Then add a tear-off strip like our Tear-ific^® envelopes, or a convenient sticky note reminder with our Peel ’n View^® products.

Do you have a winning direct mail tip or experience? Share it below.