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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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The brain has more to do with direct mail than you think. In fact, neuroscience and marketing join forces to create neuromarketing. Learn what neuromarketing is and how it can affect Direct Mail's ROI. READ MORE >> |
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Mail has to work harder than ever in this increasingly digital age. How can you make mail more effective and more cost-conscious? Consider these tips. READ MORE >> |
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In 2010, we had a wakeup call. Direct mail as we knew it was over. Our President, Wes Powell, had just returned from the MFSA Conference (now Epicomm and soon to be Idealliance). At the conference the Winterberry Group presented and was showing us the forecast for direct mail services. They were going off a cliff. The message was clear. Direct mail and print shops needed to change. READ MORE >> |
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When you think of label printing, you likely think of the tried-and-true flexography or “flexo” process. However, there are challenges to staying “flexo” in this fast-paced, multiple-versioned, shorter-run world. So what’s the solution? READ MORE >> |
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If you think the mere act of sending out a mailing is good enough to get a response, think again. With so many marketing messages firing at recipients daily, any direct mail that wants results is going to have to work for them. READ MORE >> |
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Recently, my wife and I received three duplicate letters at home and two duplicates at our nearby office asking for a donation. When files are prepped for mailing, CASS and NCOA is the easy part; it’s the merge/purge that can get a little tricky. READ MORE >> |
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If you’ve ever house hunted, you know what curb appeal is. It’s that first impression of a home that makes you want to see more. That appealing first impression is no different in business-to-business marketing. What makes it or breaks it is the content you create and distribute. READ MORE >> |
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When it comes to professional inspiration, it’s hard to top Warren Buffett. That’s why staying motivated and reaching your 2016 goals should start with his 25/5 Rule. Never heard of it? Read excerpts from this enlightening story. READ MORE >> |
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The terms Cross-channel and Multi-channel marketing are confused by many professional marketers. For many they are two different ways to say the same thing, but for more and more savvy marketers they are two very distinct things. READ MORE >> |
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The fall meeting of EMA, The Envelope Manufacturers Association, had an interesting report on the recent research done on how the brain reacts to printed material versus material you see on a computer screen. The researchers hooked up their subjects in order to track their heart rates, did eye tracking and even used MRI technology to see what was going on in the person’s brain when they were reading printed versus digital material. READ MORE >> |