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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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Nurturing loyalty in a company is not complicated. Consider these simple steps, and you’ll discover the positive “ripple effect” loyalty has on a company’s employees and customers. READ MORE >> |
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Look around your desk. How much paper do you see? Have you ever thought about where that paper comes from? If you haven’t thought about it—here’s why you should: When you buy paper made here in North America, you’re supporting hundreds of thousands of hometown jobs and a manufacturing industry that contributes billions to our local economy. READ MORE >> |
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Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. READ MORE >> |
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As a print professional, YOU have a great story to tell, great projects to share and great expertise to offer. Connect online with your printing peers on International Print Day Wednesday, October 14. READ MORE >> |
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Mail is here to stay, especially since it connects with customers in a way technology-based mediums can’t. According to a U.S. Postal Service® study, 98% of consumers still physically bring in their mail. Since envelopes house the vast majority of that mail, a smart mail investment yields a solid return. READ MORE >> |
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You may have a favorite bottled beverage, but that doesn’t matter. You’ve done it. Stepped out of your comfort zone. Decided to try something new. Spent a little more than usual. Why? The label lured you in... READ MORE >> |
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Part 3 of 3. It’s your friendly Intergalactic Ambassador to the Printerverse™, Deborah Corn, with some final insights on social media. In this final social media installment, I’ve saved the best for last. READ MORE >> |
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Part 2 of 3. Greetings again from your friendly Intergalactic Ambassador to the Printerverse™, Deborah Corn, ready to talk more about social media. In my first post, I noted that effective social media starts with creating a community. I’m moving on to a few other key channels. READ MORE >> |
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Part 1 of 3. Greetings from your friendly Intergalactic Ambassador to the Printerverse™, Deborah Corn, hoping to steal a few minutes of your time to talk about social media. I’ll skip the reasons why you should be utilizing social channels to connect and engage with prospects, customers and fellow print pros. I’ll just assume you get it at this point, so we can move on to HOW to make that all happen! READ MORE >> |
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How do you keep pace with demand as printing technology changes? Invest in the latest equipment, focus on traditional offerings and farm out digitally complex projects, or offer a mix of both? READ MORE >> |