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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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What do time and an outer envelope have in common? Everything when it comes to direct mail. As you may know, there’s a proven three minute and 33 second (3:33) rule in direct mail. READ MORE >> |
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The 2008 meltdown resulted in several strategic changes in the printing industry and direct mail in particular. How can companies embrace these changes in order to survive and grow? READ MORE >> |
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Your goal, in any marketing initiative, should be to communicate with your targeted audience on an individualized basis. But there’s more to it than that. To successfully reach and motivate your target, you must use the communication channel they prefer and will most likely respond to. READ MORE >> |
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In the direct mail world, every response counts. So does using stamps versus indicia improve your response rate? See the results from a live test. READ MORE >> |
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As a print and/or mail professional, you can’t help but be interested in postage stamps. So I wanted to share a bit of background on how the stamp has evolved and where it may be headed. READ MORE >> |
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Refreshing labels revive your products! READ MORE >> |
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How do you get to “Unity in Command? How do you get everyone to walk out of the room and support the decision even if it wasn’t the way they wanted to go? I recently read a Harvard Business Review article that points the way to “Unity in Command.” READ MORE >> |
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Those of us in business often get too comfortable in our little worlds. We do the same thing all the time and think we are pretty good at it. But sometimes it helps to get an outsider’s view of things. Learn how a partnership helped create an amazing metallic printed envelope! READ MORE >> |
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If you’re like most printers, you have drums of ink mixed with cleaning solution from past jobs taking up valuable space in your plant. But there’s a way to use every drop and save money. READ MORE >> |
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Here are seven not-so-lucky ways to waste your time, money and marketing efforts, especially if you’re a small business with a limited budget. READ MORE >> |