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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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It’s that time of year when shoppers are out in full force. They’re scanning shelves and sites for great gift ideas. The right labels help generate more holiday excitement, which ultimately generates more sales. READ MORE >> |
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If you’re like me, your goals include developing as many new clients as possible and keeping clients you’ve obtained in the past. For a successful business, it is imperative to grow with new clients, products and campaigns. But, what do you do when one of those new clients does not fit with the culture of your company? READ MORE >> |
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For effective marketing, there are two schools of thought. One favors all-digital, paperless approaches (which sounds like nails on a chalkboard to print/mail professionals like us). The other holds tight to traditional ink-on-paper mediums (which we love to hear). So who wins this battle? Both... READ MORE >> |
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So many people talk about variable data printing, but have you ever thought about variable inserting for even more precise target marketing? READ MORE >> |
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I once heard someone compare people and learning to cups. I thought it was an interesting comparison. How can people resemble an empty cup? A full one? READ MORE >> |
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At a time when everything seems digital, there’s one marketing medium that still reigns: direct mail. No other medium captures more undivided attention from your audience. No other medium lingers long enough to illicit a response from its customers and prospects. READ MORE >> |
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It’s not often that one associates the five senses with direct mail. When you think about it, most direct mail taps into only two: touch and sight. But there’s actually a way to use all five senses. And what does that leave you with? A more memorable, effective direct marketing experience for recipients. READ MORE >> |
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“Do nothing, say nothing, and be nothing, and you will never be criticized”, wrote Elbert Hubbard. Do you show leadership courage? Are you willing to speak up when you think something must be said? READ MORE >> |
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It’s spring-cleaning season but if you’re like me, you can think of 100 things you’d rather do than clean. How can you get that sparkle-n-shine feeling without touching sudsy water and a scrub brush? Clean up your words... READ MORE >> |
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Want to boost direct mail response rates? Get personal by participating in the Mail and Digital Personalization Promotion from the USPS. This promotion offers an upfront 2% per mailpiece discount! READ MORE >> |