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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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A lot of companies are generating informative written content for themselves today in one way or another. It’s a great strategy for making a positive impression on current and future customers. Using content in this way is an important strategy for many organizations. But a lot of published content seems to lack a clear objective. READ MORE >> |
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Attention high-volume marketers and advertisers: there’s a premium way to get the word out without paying premium prices. Earn up to a 15% discount on First Class Mail with the USPS by using one of their current promotions! READ MORE >> |
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No, this title isn’t a tongue-twisting test (unless you want to say it fast 10 times). These three words will remind you to share the real sustainability story with your customers and prospects. Many people believe the myth that being green means everything anti-paper and pro-electronic, but paper and print hold real renewable value for our industry. READ MORE >> |
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I ran across the following Tom Peters quote: “Leaders don’t create followers, they create more leaders.” My favorite definition of leadership is the ability to get someone to go where they wouldn’t go by themselves. I’ve been wondering if that definition conflicts with Tom Peters’ idea. READ MORE >> |
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Adding a splash of color and creativity saves on postage costs with the latest United States Postal Service (USPS) Promotion. The USPS is kicking off 2014 with its first Branded Color Mobile Technology Promotion from Saturday, February 1 through Monday, March 31. READ MORE >> |
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Did you know that red is a powerful color with amazing marketing potential? Red stimulates appetite and increases food cravings, which is why restaurants use it so often. In fact, they call it Red Envelope Marketing. READ MORE >> |
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Companies are pushing customers to pay their bills electronically. Many companies claim this method has environmental benefits, but we all know they are just after cost reductions. But is electronic invoicing really more cost-effective than paper invoices? READ MORE >> |
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Smells trigger reactions, emotions, and memories. That’s why the sweet aroma of scented marketing is so popular and successful. How can you bring the sweet smell of success to you and your customers? READ MORE >> |
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I love my Kindle and iPad. However, I’ve noticed that when I really want to learn and remember something or need to make sure a work document is correct, I have to use a printed document. And going back and forth to verify or reread something is a lot harder with my Kindle than with a paper book. Is this just me, since I’m a digital immigrant rather than a digital native? READ MORE >> |
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It’s the usual story. A company expends so much time, talent and money on a direct mail campaign that delivered lackluster results. What went wrong? The message was on target. The offer was generous. The call-to-action, active indeed. The missing silver bullet isn’t what’s inside that envelope; it is the envelope. READ MORE >> |