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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
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It was in 1986 I attended an awards dinner for real estate agents as a guest. The featured speaker was Mike Ditka, coach of the then recent Super Bowl champion Chicago Bears. After an entertaining and motivating speech, Mr. Ditka was approached by several attendees wanting to meet him or get his autograph. My host was a big fan and we approached the podium. A woman in the crowd noticed his lapel pin. It was gold and it simply spelled out the word “Attitude.” When she let Mr. Ditka know how much she admired the pin, he immediately removed it and gladly handed it to her. It was a wow moment for all of us. “Success begins and ends with attitude,” Mr. Ditka said. READ MORE >> |
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I have never run a marathon, but I know many who have, including my daughter, who has run two. Preparation in the weeks leading up to a race is grueling. Running 100 miles in a week is common. In order to ensure some level of success (i.e. finishing), one must do what’s necessary to prepare. Selling, especially in the printing and mailing industry, is no different. READ MORE >> |
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This is a question that comes up more often nowadays. It’s no wonder when we have Google Analytics, smart phones, email, voicemail, texting, online ordering websites, and all ways electronic to conduct business. READ MORE >> |
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“Dedicated to Strengthening our Communities and the Planet We Live On.” That’s the line a large Wisconsin bank gave me when I challenged their policy of charging customers for paper statements. They claim they promote environmentalism by charging for paper statements and donating a tree to the Arbor Day Foundation. READ MORE >> |
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It has been over four years since March 29, 2009 when new addressing standards for large envelopes, catalogs, and magazines went into effect. The USPS deployment schedule went much slower than planned, causing people to forget about the new rules and possibly lose their automation rates. READ MORE >> |
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The forest products industry is the leader in this category. More than 65 percent of the on-site energy needed to produce paper products is derived from carbon-neutral biomass. READ MORE >> |
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An envelope has only two purposes, according to Grant Johnson, President and CEO of Johnson Direct, a successful and well-known marketing company. One is to securely carry its contents from origin to destination, and its other purpose is to get opened. I couldn’t agree more that these are the two major jobs of the envelope. It sounds simple on the surface. READ MORE >> |
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And, by one account, we are also more efficient. The EMA Foundation’s Institute of Postal Studies recently updated its Mailing Industry Job Study. It shows that the U.S. mailing industry provides jobs for 8.4 million Americans. This is 6 percent of the nation’s jobs. The industry generates $1.3 trillion of sales revenue and accounts for more than 8.6 percent of GDP. READ MORE >> |
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How many times have you received that message? Worse, are you being charged for a paper statement? Does this bother you as much as it does me? How many people believe the company sending them this message is really interested in saving a tree? Is an email statement really better for the environment? READ MORE >> |
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Two weeks ago the USPS Board of Governors (BOG) decided to take elimination of Saturday delivery off the table—at least for now. It came down to discretion over picking a battle with Congress on the issue created when Postmaster General Patrick Donahoe announced February 6th his decision to unilaterally eliminate Saturday delivery in August. READ MORE >> |