For effective marketing, there are two schools of thought. One favors all-digital, paperless approaches (which sounds like nails on a chalkboard to print/mail professionals like us). The other holds tight to traditional ink-on-paper mediums (which we love to hear). So who wins this battle? Both…

A direct mail campaign that’s strategic and consistent will yield results. Online efforts like email blasts and social media are successful, too. But to maximize your results, you need to work online and off. Marrying digital with direct mail is a one-two punch that truly delivers to your target audience. 

How can you and your customers harness the power of a digital and direct mail duo? Consider these ideas:

• Link it. The easiest, most inexpensive way to mix digital and print is a postcard with a QR code that takes recipients to a YouTube video. Host the video on your website and other social media platforms for more exposure.
• Land it. Similar to a postcard/video link, except your QR code takes recipients to a dedicated web landing page with specific information.
• Peel to reveal. Use a unique envelope like our Peel ‘n View^® to pique interest about an event, sale or promotion. Recipients peel off the self-adhesive note (which is a perfect reminder) to reveal the “surprise window” that features a scannable QR Code with details. 
• Be variably different. Use a label to add a QR code, personalize and version pieces; it stands out over static ink-on-paper printing and incorporates a digital element.