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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
After months of cobwebbed corners, spotted windows and dust balls, it’s finally time for spring cleaning. To attract consumers to your customers’ cleaning product, its label has to deliver the same spotless results as what’s inside the bottle achieves.
There are several factors that can help a cleaning product label pass the white-glove test:
Style. Maybe it’s glass cleaner with a metallic label that resembles a mirror. Or a floor cleaner label shaped like a bucket…Think outside the dustpan for a unique style label that gets noticed on a store shelf.
Content. Remember to include hazard warnings and other important information, but also consider unique content elements like a QR code to a URL with valuable cleaning tips.
Color. There’s actually a whole psychology behind color and how it influences moods and buying habits. Consider cultural meanings (http://bit.ly/1rb8MKY) behind your color choices to ensure your product will be desirable in the countries where your product is sold. For example, these colors convey messages that may be ideal for cleaning products in western cultures (North America and Europe):
Durability. Cleaning product labels need to be as tough as the job they’re used for. Consider the environment they must withstand, whether it’s extreme temperatures, moisture, or grease, and create a label that’ll stay intact.
Ready to make cleaning product labels shine? Let Western States help you do the dirty work! Contact us to learn more.
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Renee M. Berger was the Marketing Manager at Western States. As an integral part of the management team, she worked with a large number of customers and prospects, as well as inside and outside sales. In addition to her work, Renee expands her creative outlets with pro-bono work for nonprofit organizations, marketing, social media coaching, painting, illustration, and photography. |