You may have a favorite bottled beverage, but that doesn’t matter. You’ve done it. Stepped out of your comfort zone. Decided to try something new. Spent a little more than usual. Why? The label lured you in…

Since you’ve been on the professional and consumer side of products, you know how an effective label can give a first impression that either sizzles and sells, or fizzles and flops. A perfect example of effective labeling is in the wine industry.

Wine labels are notorious for grabbing consumer attention so more bottles are grabbed off the shelf. With techniques like gold foiling, stamping or adding a rich texture through embossing, a bottle of wine could easily sell for several dollars more than it’s worth. If a bottle with an opulent label looks like it’s worth $35 dollars yet is priced at $15, consumers will feel like they’re getting a good value. And it’s no trick—that wine really is priced right at $15, but consumers are more likely to buy it if it looks like it costs more.

A properly branded and effective label design also works in the beer, soda and other specialty beverage markets. Consumers are drawn to colors, shapes and styles that reflect what they want in a beverage. For example, beer labels with a fresh look or artsy feel will likely draw in micro-brew consumers who don’t mind paying more for a great tasting, artisan-crafted beer.

How can you make consumers drink more of what they see? Think outside the bottle to design labels that add an alluring quality your target audience can’t resist.

Looking for the perfect custom beverage labels? Look no further than our award-winning offerings! Contact us for more information and complimentary label samples.