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< The Wrap

Go Red. Get Results.

Posted by Steve Brocker on Feb 11, 2014 - 1:41pm

Did you know that red is a powerful color with amazing marketing potential?

Red stimulates appetite and increases food cravings, which is why restaurants use it so often. In fact, they call it Red Envelope Marketing. This strategy entices restaurant customers to come back more frequently. Customers receive a red envelope at the end of their dining experience to return at their next visit and open to reveal a possible discount or gift.

How does this strategy yield profits? If you have 100 customers currently buying every 3 months and spending $35 per visit, you’ll have gross revenues of $14K per year. Get those same 100 customers to visit once a month, you’ll up that to $42K per year – a 300% increase in sales!

The Red Envelope Strategy can turn more customers into repeat customers. Test it with Western States Envelope & Label. Contact us for a free red envelope sample and learn more about our illuminating Starburst^® products.

About the Author

Steve Brocker was once the Senior Vice President Sales & Marketing for Western States Envelope & Label. He is also chairman of the Postal/Government Affairs Committee for the Envelope Manufacturers Association (EMA) and is a member of the Postmaster General’s Mailers Technical Advisory Committee (MTAC).

Any views expressed in these blogs are that of the blog's author and do not necessarily represent those of Western States Envelope & Label.

Tags: marketing envelopes

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Comments

Submitted by Edson Johnson on Wed, 02/12/2014 - 12:23am

Submitted by Steve Brocker on Wed, 02/12/2014 - 8:35am

Need to brand your own flyer?

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Go Red. Get Results.

To get the WRAP delivered to your email box as soon as it's published, please fill out the form below.

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