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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
Adding a splash of color and creativity saves on postage costs with the latest United States Postal Service (USPS) Promotion…
The USPS is kicking off 2014 with its first Branded Color Mobile Technology Promotion from Saturday, February 1 through Monday, March 31. It lets participating mailers receive a 2% upfront postage discount on qualifying mailpieces that use creative elements such as color and/or graphics in their mobile print technology. The mobile barcode must be functional and incorporate one of the following:
OR
The mobile technology could also potentially incorporate other non-intrusive options that do not interfere with the creative value of the printed mailpiece. A color image embedded with a digital watermark or intelligent print image recognition would both meet this requirement.
Interested? Visit https://ribbs.usps.gov/index.cfm?page=mailingpromotions for details, as well as a short overview of the upcoming USPS 2014 promotions. Need to learn more about Branded Color Mobile Technology? Download a free slideshow from the USPS.
Need help with color for this promotion? Partner with Western States Envelope & Label. Call 800-558-0514 or contact us online today!
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Steve Brocker was once the Senior Vice President Sales & Marketing for Western States Envelope & Label. He is also chairman of the Postal/Government Affairs Committee for the Envelope Manufacturers Association (EMA) and is a member of the Postmaster General’s Mailers Technical Advisory Committee (MTAC). |