When you think of label printing, you likely think of the tried-and-true flexography or “flexo” process. This traditional method is perfect for long runs and produces a premium print quality. However, there are challenges to staying “flexo” in this fast-paced, multiple-versioned, shorter-run world. So what’s the solution? Digital label printing. And here are a few reasons why digital delivers an advantage:

• Fast. While traditional label printing can take several days, digital runs can be done in as little as one day if the quantity is low and specs are simple.
• Cost conscious. Traditional printing makes more sense on a cost per unit basis for longer runs, but shorter runs are almost always cheaper when done digitally. Plus, digital printing lets you order only what you need, when you need it.
• Versioned and varied. Digital presses make it easy to run multiple versions of a printed label, as well as variable content. You can personalize and differentiate your labels all in one run.
• Flexible. Ordering and reordering digital quantities is a lot more flexible than traditional printing. Based on your needs (monthly usage, quarterly mailings, etc.), you can print exactly what you need as your needs arise.
• Die Cut Simplicity. Digital and laser die-cutting is a lot more flexible than traditional printing and die-cutting. Digital lets you create a prototype of a single label with a die cut to show your customer very quickly. Laser die cutting allows the look without the cost of an expensive die. Then, based on your customer’s needs and timeframe, you can print exactly what’s needed. This is a perfect option for tradeshow prototypes or client package mock-ups.
• Testable. Not sure how a certain label design will fare on a finished product or substrate? Digital lets you run a small number of designs, or prints several designs simultaneously to test the design in front of your target audience, thereby gaining valuable insights.

Want to learn more about the digital label printing capabilities we offer? See our label capabilities and laser die cutting capabilities.

See our DT2 Inkjet Press in action!