As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
How many times have you received that message? Worse, are you being charged for a paper statement? Does this bother you as much as it does me? How many people believe the company sending them this message is really interested in saving a tree? Is an email statement really better for the environment?
I ask a lot of questions. So did a recent survey of 3,000 Americans done by InfoTrends. Interestingly, it was an online survey, so the participants were internet-savvy. What were some of the major findings of this survey?
What do young people (under age 25) think?
These are overwhelming results in favor of paper, and they apply across all age groups. Americans know that all these greenwashing claims are false and self-serving, and they don’t like them. Going paperless should be an option and not a dictate, especially from a government agency. When will companies and government agencies figure this out?
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