The Sweet Smell of Your Success!

Scent marketing is a growing trend in advertising. That’s because smells trigger reactions, emotions, and memories that can lead to decisive purchasing.

“Smell has a greater impact on purchasing than everything else combined,” says Alan Hirsch, neurological director of the Smell & Taste Treatment & Research Foundation in Chicago. “If something smells good, the product is perceived as good.”¹

Complementing your label design with scent gets noticed and makes a lasting impression on consumers. A Rockefeller University study revealed that humans could recall 35% of what they smell, compared with only 5% of what they see, 2% of what they hear, and 1% of what they touch.²

We can encapsulate any scent into a “scratch and sniff” label that easily affixes to marketing pieces or products. Review some of the scents we offer here.

1. “Sales:  Smell Is A Powerful Sense – It Can Make You Buy,” Clean Link.  Web. <http://www.cleanlink.com/casestudieswhitepapers/details/Sales-Smell-is-a-Powerful-Sense-It-Can-Make-You-Buy--21446>
2. "What Does Your Brand Smell Like?." Knowledge@Wharton. The Wharton School, University of Pennsylvania, [17 October, 2007]. Web. [04 February, 2014] <https://knowledge.wharton.upenn.edu/article/what-does-your-brand-smell-like/>