At Western States Envelope & Label, we know that nothing increases direct mail response better than pieces that are inviting and easy to open. That's just what customers will get with our new Tear-ific^® envelopes.

Tear-ific^® envelopes are a USPS approved mailing solution that eliminates the need for a letter opener. The envelope has a unique perforated design that delivers a direct mail message more conveniently and effectively. This product increases response by enticing and engaging recipients with a new way to open their envelope.

"Direct mail studies show that customers can increase ROI if just one more order is generated from every 1,000 pieces mailed. Achieving this is easy with a medium like Tear-ific^® envelopes," noted Steve Brocker, VP Sales and Marketing for Western States Envelope & Label.

In business since 1908, Western States is an envelope and label manufacturer that currently operates five plants throughout the Midwest serving more than 26,000 customers—primarily printers. The company is known for its expansive product offerings, innovative manufacturing techniques, and its commitment to environmental initiatives. In fact, Western States is SFI CoC certified, and a Climate Leaders program partner.

For more about our Tear-ific^® envelopes, call customer service at 800-558-0514.