As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
Client:
An equipment manufacturer with a customer in the food industry
Product:
Italian Biscotti Labels - Gold Foil Embossed.
Challenge:
Our customer was having two issues with the product they had been purchasing. The adhesive was not adhering well to the product, and the material being used was not working well with the sensor on their applicator. The product they were purchasing was a hot foil stamped, traditional tool embossed label.
Solution:
We determined that a dull gold label material with a slightly lower reflective property would work better on our customer’s equipment. We also decided we could create the same or better look to the label by using cold foil transfer instead of hot foil transfer and emboss using our internal embossing system instead of a much more expensive steel tooling. We ran several test runs to ensure the product would perform as expected. The product performed well and we have continued production runs for our customer.