This all-inclusive piece featured a pen in a pouch and these 4-color items: a desk calendar pad, letter-sized pad with 12-month calendar, magnets, brochure and business card, and a sheet of calendar event stickers created by Western States. Everything was sealed in a large, clear poly sleeve. The holiday version was wrapped in ribbon.

“We wanted to do a significant promotional package that we’d never done before. To make it more attractive yet cost-effective, we combined promotional elements we already had with new ones,” noted Kevin, production manager for this Missouri printer.

These calendar packages were hand-delivered to customers and prospects before the holidays and at the beginning of 2014. The results were as merry as the season: “The feedback was great. We received everything from additional package requests to additional assignments from current clients and initial assignments from new clients,” Kevin noted.

This package also helped build awareness of their offerings. “We’d certainly do this again— it created a positive buzz for our business. For example, we had customers who didn’t realize we had a 4-color large press.”