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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
You know how everyone says opposites attract when it comes to loving relationships? The same holds true for mail and mobile communications. Think of mobile technology as the expressive dreamer in the relationship. Balance that out with the loyalty and logical track record of direct mail. The result is a match made in marketing heaven.
Effective marketing campaigns relay a cohesive message across multiple channels. The more mediums you employ, the more contact points you have with your target audience. Since consumers make a buying decision in four circular phases, multiple channels arm them with the options they need to make a more informed buying decision.
According to the Pew Research Center’s 2015 Report, 64% of all adult Americans now own smartphones. For many, these devices are their key online entry point. With the onset of apps and product features, mobile usage steadily increases each year as Americans depend on their device for many aspects of daily living. Ignoring this commonplace medium severely limits your marketing opportunities.
Despite growing technology trends, direct mail still prevails in the marketplace. Consumers of all ages prefer receiving mail versus emails and telemarketing calls. In fact, 87% would rather receive mail than telemarketing calls. Learn this and more enlightening statistics in our complimentary 2016 Mail Moments white paper.
When direct mail and mobile communications work in tandem, amazing results ensue. For example, an ideal marketing campaign for XYZ Widget Company may start with an e-blast offer. Buyers can save $25 for every $100 in widgets they buy. Drive them to a dedicated URL where they can get more info. Give them a couple weeks to browse, and follow up with a focused direct mail campaign that tracks their online patterns: are there specific widgets waiting in their shopping cart? Send a postcard noting that info and remind them of your special offer…how’s that for effective, focused, integrated marketing?
Did you know you can save money by integrating mail with mobile by participating in USPS Mailing Promotions? Download your free information here.
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Renee M. Berger was the Marketing Manager at Western States. As an integral part of the management team, she worked with a large number of customers and prospects, as well as inside and outside sales. In addition to her work, Renee expands her creative outlets with pro-bono work for nonprofit organizations, marketing, social media coaching, painting, illustration, and photography. |
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