With the influx of technological advances, today’s consumer is being bombarded with more messages in a given day than ever before. How do you break through the noise barrier to reach them? Get personal with more precise messaging. Messaging combined with other electronic mediums made possible through digital printing.

Something Old, Something New

Before printers clutch their offset equipment thinking they’ll be dragged away kicking and screaming, let’s clarify an important point. Offset is still an amazing option that delivers unmatched color quality, especially on unique print surfaces and for large quantities. But digital equipment has pluses too, such as variable data printing and quick turnaround. By combining the advantages of both types of equipment, you can have the best of both worlds. In fact, we’ll spend time in our future blog posts and newsletters comparing the advantages of offset and digital. Now let’s focus on why digital printing works. 

You’ve read it and we’ve said it before: despite the growing digital marketing arena, tried-and-true printed direct mail is still a stalwart, effective medium for reaching customers and prospects. What’s changed? Professionals like you are using new printing techniques that capitalize on the relationship between online and printed marketing to truly reach and retain more recipients.

Time to make your digital printing experience convenient and profitable. How? Our one-stop landing page gives you access to:

• A handy Digital Products Catalog
• Request complimentary Digi-M™ Samples

Enjoy learning more and making a digital difference in your business!