Take a number and wait. It may be a reality we have to deal with at a deli counter or DMV office, but it’s certainly not how we want to be treated in the marketing arena.  

To market to customers effectively, you need to embrace personalization. Because when you combine a targeted, relevant and personalized message with multi-channel mediums in direct mail, you’ll see off-the-charts results. Here are some reasons why and how: 

• Mail matters. Despite so many digital mediums vying for consumer attention, mail still reigns as an impactful way to reach recipients. In fact, USPS statistics reveal that: 98% of consumers bring their mail in the same day it’s delivered; 72% of these people bring it in ASAP; and 77% immediately sort through their mail. This gives direct mailers an unmatched opportunity for consumers to see and consider their message. 
• Personalization matters. Make the brand speak directly to the customer, as if your marketing message is no different than a face-to-face customer service experience or “real person” phone call. Because according to Evergage, 88% of U.S. marketers reported seeing measurable results from personalization—more than half realized more than a 10% boost in response rates. MicKinsey & Company reports that personalization lifts revenues by 5–15% and increases the efficiency of marketing costs by 10–30%. 
• Integration matters. With a multiple-medium marketing approach of combining digital platforms with print and direct mail, you reach customers/prospects on all levels. More channels mean more exposure; for instance, social media platforms add at least five channels per person. When you go beyond print with digital components and personalized messaging, the recipient can easily follow your campaign or offer from introduction to call-to-action or final sale. In fact, the E-Tailing Group noted that increasing personalization in more marketing channels can increase consumer spending overall by as much as 500%! 

Contact us to discover and receive complimentary envelope and label samples that foster more one-to-one direct mail experiences for your customers.