As you know, digital technology is seamlessly making its mark as a powerful complement to traditional print and direct mail pieces. Case in point: augmented reality.

Although its name has mysterious sci-fi overtones, this new digital technology can truly change the way your customers reach their target audiences. Augmented reality allows two-dimensional mediums such as print brochures, envelopes or labels to come to life in a real-world environment. Print collateral elements are augmented by computer-generated sensory input like sound, video and graphics. Using free apps like Junaio or Layar, it’s simple to bridge the gap between digital and direct mail, and measure results.

Want to see augmented reality in action? Watch the video below featuring our 2014 calendar envelope, which introduced recipients to augmented realty, as well as other technological developments that enhanced their traditional print offerings and offered amazing growth opportunities for their business.