Promotional labels are a fun way to make engaging advertising that you can stick almost anywhere. Not only are they affordable and unique, but they are also a fan favorite. Distribute them at trade shows, company outings, community events, and at the customer point of sale. They provide the recipient a sense of inclusion and are a distinctive way to showcase your branding and creativity.

For those businesses that exist more online rather than a traditional brick and mortar location, promotional labels can be applied to marketing materials, packages, and stuck in every order that’s shipped as a way to grab attention and spread the word about a new product, exclusive sale or upcoming event. Include your website, a phone number or your social handle(s) to encourage additional engagement with your company.

With promotional labels, take advantage of the opportunity that they present. Effectively, it’s advertising although we know that it’s also so much more…

• Stickers are inherently fun, intriguing, and engaging
• They start conversations, encourage interaction, and beckon the recipient to actively peel, stick, and share the design
• They build brand loyalty and increase your visibility beyond your target audience with every person who glances upon your guerilla marketing and inquires about your business

Unlike most traditional advertising, promotional labels can make multiple impressions and are often revisited, boosting impact and giving your brand additional face time with current & prospective customers. This is a benefit that commercials, print ads, and digital marketing can’t always provide and, often, at a fraction of the cost. In a society that has largely learned to block out advertising efforts, labels, literally, stick out and promote your company in a non-threatening way.

Western States has custom labels available in a variety of shapes and sizes, such as the standard square and circular, or you can choose one of your own designs. Our laser die-cutting technology allows you to create a distinctive label with a unique shape.  Additionally, take advantage of our durability and finishing options by creating labels that are embossed, laminated, or foil stamped. They are also designed for easy handling and can be created as individually cut labels or rolled labels with a scored backing for easy distribution. Check out our Label Resource Guide to learn more about the custom capabilities that we offer.

Interested in enhancing your business’s guerilla marketing efforts? Let me know if you’d like help designing the perfect promotional labels that will look as polished and professional as your brand. Or, contact us and get a quote, today!