Generating profitable donations in the nonprofit sector is no small feat. But this post and complimentary white paper contain valuable tips to help you and your customers get more from fundraising efforts.

First, let’s remove the sugar coating and focus on the obstacle at hand—selling nothing. When you think about it, nonprofits have the most difficult marketing challenge. For-profit businesses sell products and/or services. They must motivate customers and prospects to purchase what they’re offering. Nonprofits, on the other hand, must up the ante by motivating donors and prospects to give their money away for virtually nothing in return.

Imagine asking complete strangers for cash on a busy street corner. How much could you earn by simply asking for money? Very little, unless you sell something. So what’s the something nonprofits must sell to be successful? Their cause.

Nonprofits must motivate donors and prospects to care about and believe in their cause. Everyone cares about different things. But when a nonprofit matches its cause with people who care about it, they’ve made a profitable connection. For example, a local children’s hospital makes a bigger impact by sharing its mission with new parents versus married couples without children. Those parents are much more likely to connect personally with that hospital’s cause and become donors.

Beyond matching cause with a caring donor base, nonprofits have to give a reason to care. That comes from creating compelling messages that raise awareness. The key word here is compelling. Ramblings about awards or achievements are impersonal and boring. People are motivated by a relatable story. One that motivates them to show support. They want to see their donation “in action” and how it truly makes a difference.

Now that we’ve scratched the surface, learn more by downloading our complimentary Profits for Nonprofits white paper below. Then share your ideas or comments in the comments section at the bottom of the page.

Download the complimentary white paper: