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As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
Think attracting new business-to-business customers should be a top priority? Here are a 2 statistics that’ll surprise you:
What’s the common theme here? Loyalty matters. But you know that fostering customer loyalty is not a one-and-done process. It’s a longstanding culmination of many factors. What can you do to build loyalty in your business? Consider these tips:
Loyalty from the inside out. Customer loyalty starts with a loyal employee base. You need to hire people who share your company’s values; believe in your people and respect their talents and suggestions; invest in training and empower them to be the best professionals they can be. The more loyal your employees are, the more it’s reflected in how you do business. Also, remember that every department involved in customer retention should have a voice (data teams, technical support, etc.).
Respect reigns. Honor what’s in the best interest of your customer—not whatever policies and processes best serve your business.
Sharing is caring. An open, honest relationship with your customers is a transparent one. If you withhold information, you risk creating doubt in a customer’s mind and jeopardizing the trust in that relationship.
Get personal. You have to empathize with customers. Personally connect with their experiences; then gear your products/services accordingly.
Asset vs. liability. Remember that customers are not a liability; they’re the lifeblood of your business. Your successful customer relationships are what move your business forward.
Listen and act on suggestions. Operating a business without customer feedback is like driving a car on fumes—a stalled experience is inevitable. Remember that their suggestions are the fuel you need to drive a successful business.
What qualities make you a loyal customer? Do you have any customer loyalty tips or experiences to share? Leave a comment below…
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Renee M. Berger was the Marketing Manager at Western States. As an integral part of the management team, she worked with a large number of customers and prospects, as well as inside and outside sales. In addition to her work, Renee expands her creative outlets with pro-bono work for nonprofit organizations, marketing, social media coaching, painting, illustration, and photography. |