Sure it’s not a spending frenzy like the November-December holiday season, but there are still some clever ways to foster customer relationships, celebrate and build business during St. Patrick’s Day.

From the promise of spring to a frosty mug of fresh green beer, St. Patrick’s Day is an upbeat, festive holiday. Which gives you plenty of reason to host a special event or run a promotion. Try these ideas:

Lucky Drawings. We have many unique envelopes and labels to help you create a mailing to promote a drawing for prizes like free gift cards, St. Patrick’s Day merchandise (key chains, beer mugs, shamrock pens, etc.) or special discounts on your products/services. Or invite customers to a special event and hold a live drawing for a grand prize.

Happy Hour. Give customers an excuse to enjoy this season by hosting a St. Patrick’s Day happy hour at your location or an area bar/restaurant. Offer free appetizers and refreshments.

Irish Inspiration. Print quotes about luck or Irish blessings on the back of your business cards, and post them on social media. Or to create buzz and generate leads online, run a contest to get customers to share their inspirational sayings/blessings for a free gift.