As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:
January 26, 2014 is the date. Mailings entered on that date and later will need to be Full-Service to get automation postage rates. I would bet everyone reading this blog is aware of that, but there is still a large percentage of mailings today that are not Full-Service. Approximately 55% of commercial mailers are Full-Service right now according to USPS management. That number is surprising since we are only a few short months away.
The Postal Service is very aware of the need to ramp mailers up into the Full-Service option now. Postage discounts are going to be lost come January if the conversion is not made. They have scheduled a series of webinars and instructional presentations on how to become Full-Service. All USPS webinar information is available at https://ribbs.usps.gov/index.cfm?page=intellmailpresentations. In addition, the USPS is hosting a weekly open line to answer questions about Full-Service. That service started September 11, 2013, and here is the information to access it:
Full-Service Open Line
Date and Time: Every Wednesday at 2:00 pm Eastern
Phone: 866-966-6305
Meeting ID: 0602495
If you are among the 45% not there yet, these resources can help you.
Header image via Brian Gaid on Flickr