Need to brand your own flyer?

As a wholesale supplier, we understand that our customers prefer to market our products with their own brand. To do so is simple:

Download the PDF.

Open it in Adobe Illustrator or Adobe Photoshop and add your logo.
OR simply open the flyer up your PDF reader and enter in your information into the fields at the bottom of the page.

That's it! You can then print it or send it in an email to your customers.

< The Wrap

Integrated Marketing in Six Steps

Posted by Renee M. Berger on Aug 24, 2016 - 9:25am

How does planning, executing and measuring your marketing efforts in one convenient place sound? It can be done with Integrated Marketing. Marketing continues to change over time, but Integrated Marketing Communications can currently be defined as a planning process designed to assure a consistent and relevant message through all touches received by the brand’s customers or prospects over time.

These six steps will help get you closer to the results you’re looking for:

Communicate effectively. Know what each customer or prospect’s communication preferences are, and then honor that choice in all future correspondence. Asking is simple; add it as a field on an opt-in form.
Plan ahead. Proper planning before you launch ensures that you have a solid marketing strategy in place so you can follow up faster and make any last-minute modifications.
Be consistent. The tone you use should convey how you want your audience to feel about your business, products and/or services. Messages are certainly tweaked for various marketing channels, but the overall style should stay the same.
Be pertinent. A consistent message is one thing, but equally important is how relevantly you communicate with each customer/prospect. Invest in resources that allow you to create multiple content variations and personalized messaging.
Invest in software. The right integrated marketing software is essential. It helps you: keep marketing efforts organized; maintain a current database; improve your service; and save considerable time and money. It doesn't have to break the bank; there are plenty of economical options out there.
Be data conscious. Not tracking, measuring and analyzing data from your marketing efforts is like leaving an icy cooler empty. Look for trends, wins and losses, and share that data with your organization. It will help you shape more successful efforts in the future.

What are some integrated marketing efforts that prospered or perished for you and why? Share your comments below. Then contact us for complimentary samples of direct mail envelopes that work seamlessly with digital mediums.

About the Author

Renee M. Berger was the Marketing Manager at Western States. As an integral part of the management team, she worked with a large number of customers and prospects, as well as inside and outside sales. In addition to her work, Renee expands her creative outlets with pro-bono work for nonprofit organizations, marketing, social media coaching, painting, illustration, and photography.

Any views expressed in these blogs are that of the blog's author and do not necessarily represent those of Western States Envelope & Label.

Need to brand your own flyer?

Western States Envelope & Label

Search form

You are here

Integrated Marketing in Six Steps

To get the WRAP delivered to your email box as soon as it's published, please fill out the form below.