If you think the mere act of sending out a mailing is good enough to get a response, think again. With so many marketing messages firing at recipients daily, any direct mail that wants results is going to have to work for them.

To get more response, you need more reasons. In other words, how will you get a recipient to open that envelope and read what’s inside? Why should they open and respond? Here are some ways to give them good reasons:

Benefits that deliver. When you offer a true benefit to that recipient and deliver on that benefit, you’re golden. Touting a meager discount doesn’t cut it anymore. But if you tell a busy mom how she can “Have dinner on the table in 15 minutes for $2 a serving…”,  that’s a benefit she’ll want to learn more about. Just make sure your offering delivers on that promise.

Questions that captivate. You have to know your audience so you can ask a question that motivates them to act. For example, “Who’s watching your home while you’re on vacation?”  may compel a homeowner to think more about investing in a security system.

Problems that are solved. This is related to the captivating question above. If you can create a problem in a recipient’s mind (without resorting to scare tactics), and offer a reasonable solution to that problem, you’re golden again. In the above example, we ask enough of a question to get them thinking about home security on the outside envelope, then offer the solution inside.

Let Western States Envelope & Label give recipients more reason to respond to your direct mail efforts. Contact us for complimentary samples and more information.